5 Strategies Bakers Can Use To Elevate Their Marketing Plan.

Your bakery might be known for its amazing pastries — but if you're relying only on word of mouth to grow, you're missing out.

I’m sharing 5 low-cost, high-impact marketing strategies that can help your bakery attract new customers consistently and build stronger loyalty with the ones you already have. These aren’t complicated or expensive tactics, just simple, strategic moves you can implement right away to see results.

Let’s get into it:

1. Email Marketing Isn’t Dead.  A single well-crafted email can drive more sales than a week of posting. Start simple: weekly specials, behind-the-scenes peeks, or a recipe your audience will love. Free tools like Mailchimp or Flodesk are easy to use — and your email list is one of the most valuable assets you own.

2. Geo-tags = free local exposure.  Every post should include your bakery’s location. People nearby are already searching — make it easy for them to find you. Better yet, encourage your customers to tag your business, too. User-generated content builds trust (and reach) faster than traditional ads.

3. Seasonal specials create urgency.  Limited-time offers like pumpkin loaves in the fall or heart-shaped cookies in February create excitement and drive repeat visits. Start teasing them before launch day to build anticipation and buzz.

4. Reward programs keep them coming back.  “Buy 9, get the 10th free” still works. Whether it’s a paper punch card or a digital system via Toast or Square, simple loyalty programs make a big impact — especially when loyal customers spend up to 67% more than new ones.

5. Merch isn’t just for coffee shops.

 Branded totes, mugs, or even a cute sticker with your logo builds connection and brand pride. You don’t need to make a profit on merch — think of it as a walking billboard for your business.

 Running a bakery is tough work, but slight shifts in how you market can lead to big, sustainable growth. These strategies. can be implemented slowly and strategically within your business plan as a food and beverage business owner.